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Disney Pitches "Fandom" to Advertisers

Disney Pitches "Fandom" to Advertisers

Disney's 2026 Upfront recasts the advertiser pitch from "viewing" to "belonging," anchoring 2027 around four tentpoles — CFP, Grammys, Super Bowl LXI on ESPN, and the Oscars — sold as a single fandom-

2026.05.15
Five Revenue Pillars CNN Built Into Its 'Weather' App

Five Revenue Pillars CNN Built Into Its 'Weather' App

Cable news is pivoting from pure news toward mobile-first, lifestyle-based D2C ecosystems where weather becomes the daily touchpoint that monetizes attention through subscriptions, data, and tech part

2026.05.13